Under the Influence: Anti-Sex Trafficking Awareness Campaign
The signs of an unhealthy relationship aren’t always obvious. To educate people on the issue of sex-trafficking and to help keep more young people safe, CivicAction worked with over 20 cross-industry partners to develop the Under the Influence campaign.
Problem Addressed
Sex trafficking is one of the fastest-growing crimes in Canada. The average age of a victim is 17 years old, with girls as young as 13 being recruited. And during the pandemic, kids are spending more time online, unknowingly opening themselves up to potential recruiters more frequently. A casual conversation with someone you don’t know may seem harmless, but it could lead to something dangerous.
Solutions Implemented
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CivicAction reached thousands of people through the Under the Influence campaign, spreading awareness of the issues of sex trafficking for teenagers across Canada.
Key Results
Campaign’s Impact
Reached thousands of people through this campaign, with over 1,000,000 online impressions and over 5,000 video views.
To find out more about the Under the Influence Campaign visit https://leadership.civicaction.ca/under-the-influence/